Study On The Behavior Characteristics Of Chinese Tourists To Korea

With the advent of the Chaoyang industry,tourism has been paid more and more attention by various countries,especially for China,which pays special attention to the development of its own tourism.Therefore,it is necessary to continue to study tourism-related topics in depth.China and South Korea are adjacent to each other.Since the establishment of diplomatic relations in 1992,the exchanges between China and South Korea have been increasing.The impact of the Korean Current undoubtedly has a serious impact on China,which makes the exchanges and cooperation between the two countries increase continuously.In order to experience Korean culture firsthand,many Chinese people will travel to Korea.The related development and research of tourism in the two countries have become increasingly prominent.In this context,this paper continues to analyze and discuss the behavioral characteristics of Chinese tourists to Korea in order to lay a theoretical foundation for the further development of tourism in the two countries.Firstly,this paper analyses the development of tourism in China and Korea,clarifies the research background and purpose of this paper;secondly,this paper analyses the general situation of Korean tourism resources,including the research progress of Korean tourism resources at home and abroad,introduces Korean natural tourism resources and human tourism resources,and then highlights the characteristics of Korean tourism resources combination,and attracts China to Korea.The analysis and elaboration of the promotion strategies and measures of tourists,and the analysis of the behavioral characteristics of Chinese tourists to Korea once again reveal that:(1)Chinese tourists to Korea are mostly young women,with higher educational level and education,and more first-time tourists to Korea.(2)The main motivation and purpose of Chinese tourists to Korea is to relax their mood,relieve pressure and get a sense of spiritual pleasure.The Internet is their main access to tourism information.The main tourist destinations are Seoul and Jeju Island,the capital of Korea.(3)In the prcess of tourism,tourists mostly travel freely,and theirconsumption level is relatively high.(4)After the occurrence of tourist behavior,most tourists are satisfied with the behavior of traveling to Korea,mainly focusing on the taste of Korean food,the service quality of Korean restaurants,the hygiene and cleanliness of Korean restaurants,the facilities of Korean hotels,the service of Korean hotels,the natural tourism resources of Korean tourist destinations,the diverse Korean cultural experience,and the quality of goods purchased by Korea.(5)Among all the respondents,Guangdong,Shanghai,and Beijing have a large population,and tourists from Guangxi,Inner Mongolia,and Yunnan account for a very small proportion.Finally,the article summarizes the behavior characteristics of Chinese tourists to Korea,and prospects the in-depth study of this topic.