Study Of The Shopping Behavior Of Chinese Tourists To Korea And Influencing Factors

In twenty-first Century, the first ten years of the international tourism industry development is the most prosperous ten years. Among them, the Chinese outbound tourism market is rapidly increasing, the past 6 years to maintain a growth rate of 20%, is expected in 2020 about 100 million people to travel overseas. Recently the main reason why Chinese tourists go to South Korea is shopping. Therefore, this study researches and analysis Chinese tourists to Korea’s shopping behavior, gains influencing factors of Chinese tourists to Korea’s shopping behavior, reveals the existing problems, provide countermeasures to promote Chinese tourists visit to South Korea.First, this study investigated and researched the Korean Bureau of statistics in 2009 to 2014 public information, analyzed of the current situation of the China tourists to korea. Including the increased in the number of Chinese tourists, their shopping behavior in South Korea, what problems encountered in shopping behavior. Then using questionnaire survey method, gained Chinese tourists to Korea basic information, shopping behavior, preference and satisfaction data, using SPSS statistical analysis and descriptive statistics analysis, gained Chinese tourists to Korea shopping products locations, types and shopping reasons, getting information method, cost and proportion of the total cost of tourism, the shopping behavior related to the marketing factors. Finally, using the cross analysis of the survey data analysis results and the market marketing theory, gained conclusion that promotion factors were the most important in many factors of China tourists to Korea influence the market and there was a close relationship between the shopping behavior of Chinese tourists to Korea and marketing factors.The results of this study hopes that enterprises related tourism industry in China and South Korea more understand the current situation and demand of Chinese tourists to Korea, the South Korean government and the South Korea tourism market develop strategies to attract Chinese tourists, at the same time, it will also provide help for the research of Chinese and Korean tourism.