Characteristics And Influencing Factors Of The Consumption Behavior Of Elderly Taiwan Tourists In Hainan

With the rapid development of the world economy.Aging has become a common phenomenon in the world,and Taiwan Province has officially entered the aging society since 1993.Nowadays many old people regard travel as an essential part of their life.Due to the geographical,climatic,environmental,cultural and other factors,a lot of the elders in Taiwan take Hainan as one of the most popular tourism destination.The social and economic benefits following are gradually concerned and valued by the tourism and relative service industries in Hainan.How to grasp the huge potential tourist market of Taiwan's elders has become an important task for the tourism enterprises and government.The research object of this paper is the aged tourists from Taiwan who travel to Hainan.This paper is based on Consumers Behaviour Theories,use Spss Moderler and Grounded Theory to analyze the characteristics and influencing factors of tourism consumption behavior of Taiwan's elder.The research finds that the use of internet by Taiwan's elderly tourists in Hainan is not enough,they rely heavily on physical travel agencies and tour guides.Hainan needs to improve the service details in the elderly tourism,especially in the quality of service and shopping,ect.Marketing strategy also needs to be continuously innovated and improved.The writer hopes to help tourism enterprises to make diversified tourism products that suitable for the elderly,and attract more and more elders of Taiwan to take Hainan as a tourism destination.It also can help to promote the growth and sustainable development of Hainan's tourism economy by improving the consumption level of the elderly tourists.