Research On The Development Mode And Approach Of Eco-Agricultural Tourism In Mianyang City

With the acceleration of urbanization,ecoagrotourism is becoming more and more popular among mass tourists.Eco-agrotourism has met people’s multi-level and diversified needs,alleviated the environmental damage caused by over-exploitation of tourism resources,made new agricultural models and new business forms obtain greater economic benefits,and also made tourism find a new development path in China.In this paper,the background of the development of eco-agricultural tourism and the significance of the topic were described.On the basis of studying a large number of domestic and foreign literature on the development mode and approach of eco-agricultural tourism,the research status and deficiencies of related issues were sorted out.Secondly,the concept and theoretical basis of eco-agrotourism are explained.Firstly,it introduces the related concepts of eco-agrotourism.Second,the sustainable development theory,industrial integration theory,urban and rural coordinated development theory and other theories related to this topic are explained to provide a solid theoretical support for the following research;Thirdly,the author of Mianyang,relevant government departments,ecological agriculture,tourist attractions and features a lot of research on rural tourism scenic area,etc,on the basis of collecting a large number of first-hand data,the present situation of the ecological agricultural tourism development of Mianyang city,ecological agricultural tourism resources situation and development conditions of system analysis,points out the problems existing in the development of agricultural tourism in Mianyang city ecology;Four,the author of Mianyang city ecological agricultural tourism development mode has carried on the induction summary,existing thinks,from the tourism product form,at present,the ecological agriculture of Mianyang city tourism mainly include: ecological agriculture sightseeing garden,ecological pastoral experience garden park,ecological agriculture,ecological leisure farm,ecological agriculture science and technology park,industrial park of six kinds of ecological agriculture model.Fifth,the paper makes a systematic analysis of the connotation and characteristics of different development modes.It USES the survey data of tourists’ satisfaction with eco-agricultural tourism and factor analysis method to evaluate the satisfaction of the six development modes.In addition,the paper takes xin ’an ecological agricultural park in Jiangyou city of Mianyang as a typical case.Based on the analysis of the operation and development conditions of the eco-agricultural park mode in xin ’an,the effective measures and specific strategies of the eco-agricultural park in the development process of eco-agricultural tourism in xin ’an are emphatically analyzed.Finally,the author puts forward the way to promote the development of ecological agricultural tourism in Mianyang city.