Research On Marketing Strategy Of A Financial Science And Technology Group Based On Integrated Financial Service Platform Of Park

Responding to the 19 th national congress of the spirit of financial services to the real economy,Use big data tools to solve the "last mile" problem,To improve the environment of the enterprise,to solve the problems of the government,the Banks,the financial institutions,the third party services,and the enterprises to promote the development of the enterprises.The A financial group of companies to launch comprehensive financial service platform of science and technology focus on meet the practical needs and garden enterprise management,company development enterprise financing needs.Hold enterprise financing difficulties,financing expensive,slow financing this gap,promote reasonable gathered all kinds of financial resources.Closely around promote industrial zone of the main line of financial services,and strive to lead organization,build platform,pushing products,superior service,strong security,efforts to capital market channels.Fully relying on market allocation,the park provides accurate and personalized financial services for enterprises,and realizes two-way selection and independent connection between enterprises and financial institutions.At the same time,on the base to the enterprise credit system of the park should be established to improve the accuracy of policy support of the industrial park,so that government service enterprises can be "targeted" in advance,"timely assistance" and "rest easy" afterwards.In accordance with the principle of “government lead,department linkage,market operation,and step-by-step implementation”,the whole district financial service platform with enterprise credit information as the carrier will be established,and the enterprises within the jurisdiction will be managed hierarchically to realize the relationship between government,enterprises and financial service institutions.Information and resource sharing;through the center one-stop completion of consulting,acceptance,completion,evaluation of various financial services and third-party professional services.To this,this article with the Integrated Financial Services theory,4P Marketing Theory,4C Marketing Theory and 4R Marketing Theory,and on the current situation of the small and medium-sized enterprise loan of our country,the construction of enterprise credit system and financial technology related research are summarized and reviewed,on the basis of analyzing the feasibility of integrated financial services platform,the current situation of business of A financial group,analysis A financial technology group based on the comprehensive financial service platform of marketing management strategy,and the direction of the still need to improve.