Research On The Agritourism Developing Modes Optimization Based On Consumer Behavior

Agritourism,as a business development model of industrial development,which can speed up the optimization and upgrading of industrial structure,promote the development of related industries,solve the employment problem.Zibo City,as the northern coastal cities,is developing rapidly in economy,rich in natural resources,which has a unique development of agritourism advantages of natural conditions and socio-economic conditions.Since 2001,agritourism in Zibo has the rapid development.The emergence of eco-leisure,tourism Vacation type,leisure dining type,characteristics of the brand and other four business models have occured,each with its own characteristics,but in the development process,there are still various problems in those modes,such as development disorder,low level of development,brand awareness,lack of capital investment and so on.Therefore,in order to optimize the various development modes of agritourism in Zibo,this paper explores the factors that affect the development of various modes of agritourism in Zibo from the perspective of consumer behavior.Combining with the current business environment and drawing lessons from domestic and foreign experience.Then it sets up optimization measures and safeguards for agritourism in Zibo.This paper uses the method of qualitative research and quantitative research to collect information extensively and explore the main situation of agritourism development in Zibo.Based on the questionnaire survey and the establishment of Logit model,this paper explores the impact leisure consumption and consumption preferences of consumers in Zibo City on the basis of leisure economy theory.The five stages of consumption decision-making analysis,combined with the powerful ASEB grid analysis of the consumer behavior of the respondents are discussed,learn from the excellent agritourism modes at home and abroad.Based on the results of research,from a number of perspectives,Through the analysis,we understand that Zibo City residents arc more willing to consume,and have different views and preferences for different types of business modes.Zibo should use their own resources,through product upgrades and innovation,optimization services and other measures to optimize the development modes,combined with the government and relevant management departments of publicity,technical support,infrastructure and other aspects of security measures,then sets up a comprehensive agritourism optimization.