Research On The Benefit Allocation And Evolution Of Government-led Terminal Joint Distribution Of Express

In recent years,with the rapid expansion of the Internet economy,the express demand has been greatly increased which greatly stimulates the development of the express industry;however,the terminal problem of express has also emerged.The high cost,low efficiency and poor service quality of terminal distribution of express have become the development bottleneck of the express industry.In order to solve this problem,it has become the consensus of experts and scholars in the industry to apply the pattern of terminal joint distribution of express as soon as possible.But at present,the application rate of terminal joint distribution of express in China is still relatively low,lacking mature development experience.Based on this background,this paper puts forward to the pattern of joint distribution guided by government,studies the possibility of cooperation between joint distribution enterprises and express delivery enterprises under the condition of balanced interests,and further analyses the evolution path of formation of joint distribution.Specifically,the following aspects have been done:(1)Systematically combing the basic theory of express terminal,and using the economic theory to explain the inherent mechanism of the formation of the joint distribution model.(2)The stakeholder theory is used to analyze the respective responsibilities and functions of the participants in the joint distribution system,at the same time,this paper discusses the critical conditions of cooperation between enterprises and express delivery enterprises by analyzing the conflict points of interests of all parties and further constructs a bargaining model to study the benefit mechanism of the joint distribution system,which proves the possibility of co-operation between two parties under the condition of balanced interest mechanism.(3)Based on the assumption of bounded rationality,this paper constructs an evolutionary game model between the government and express delivery enterprises,explores the evolutionary path of the joint distribution pattern under the static and dynamic penalty mechanism by analyzing the interaction mechanism between the strategy choices of both,and studies the relationship between the market size of the terminal joint distribution of express and the degree of punishment by government under the dynamic penalty mechanism,so as to provide reference for the government’s relevant decision-making.(4)Taking the present situation of terminal distribution in a certain area of Beijing as the research background,the parameters of the model are assigned according to the survey data,and the possible results of balanced interests under the joint distribution pattern are discussed based on the scenarios of different bidding orders and discount factors in the bargaining model.Furthermore,the relevant parameters under two equilibrium states are selected as the initial data of the simulation experiment,and the evolutionary game model is simulated by using MATLAB software.The experimental results verify the rationality and scientificity of the model.