Research On Marketing Strategy Optimization Of Henan M Company In Africa

In the context of the continuous deepening of economic globalization and the strong development of "Internet +",China's major e-commerce companies have been flooding all sectors of cross-border e-commerce,and medium-sized and small enterprises have a hard time in the domestic market.Africa in the Belt and Road has a broad prospects for e-commerce development,mobile devices and mobile payment systems are perfectly integrated,Africa has a young population,huge consumer market potential,and lack of physical stores and infrastructure construction,for global cross-border sellers have provided new opportunities,and China-Africa has a good international relationship since ancient times,which provides a good opportunity for Chinese entrepreneurs to develop in Africa.Combining the status quo analysis,identifying problems,giving suggestions,and proposing safeguards,the paper first introduces the research background,research significance,research content and methods,and explains the necessity of optimizing marketing strategy for M company.Secondly,it analyzes the macro environment and micro environment of M company and provides support for M company's marketing strategy.Thirdly,it analyzes the problems existing in M's marketing strategy.Then,it elaborates on the optimization suggestions for service marketing with product,price,channel,promotion,personnel,process,tangible display and process as the core.Finally,propose measures to ensure.Africans love Chinese products,Africa's clothing market is unbalanced,and market demand is huge.Henan M Company integrates the upstream and downstream industrial chain of textile and apparel,and launches a clothing brand with African flavor to meet African consumers' focus on quality,brand and The demand for image,M company through the rapid development of just two years,represents the African consumers' recognition of Chinese brands.This article takes M company as the research object,through the optimization of M company's marketing strategy,the development of the market and the company is reasonable.Under the impetus,the company will help the company to break through the qualitative leap in a faster time,enhance the value of the brand,and occupy the high-quality market.It is hoped that the implementation of the optimization strategy of M company can play a certain reference for other enterprises of the same scale.