A Study On Social Responsibility Performance Evaluation By Company D

With the country's increasing emphasis on harmonious society,sustainable development and sharing economy,the market environment has become increasingly complex,and the competitive situation of enterprises in the market has also changed.The pure pursuit of profit maximization makes the development of enterprises lack of strategy,which is not conducive to the sustainable development of enterprises.The trend of social development has proved that corporate social responsibility,like corporate profitability responsibility,has become the basic requirement for the existence and development of enterprises.In order to urge enterprises to take the initiative to fulfill their social responsibilities and contribute to social development.How to evaluate the social responsibility of enterprises and how to measure the creation of social performance should be supported by a complete evaluation model of corporate social performance.This paper reviews the research on the evaluation of corporate social responsibility performance by domestic and foreign scholars,and defines the connotation of corporate social responsibility from the perspective of stakeholder theory.Based on these theoretical foundations,it is proposed to embed social responsibility into enterprise performance evaluation to form an evaluation system suitable for the sharing economy.This paper takes D company as the research object,analyzes the business model of D company to identify its stakeholders,and analyzes the factors affecting social responsibility performance according to the actual situation,and finally from employees,consumers,government,environment,investors,five The dimensions have obtained the corresponding individual evaluation indicators,and the evaluation system of D company's social responsibility performance has been constructed.The fuzzy comprehensive evaluation method is used to comprehensively evaluate the social responsibility performance of Company D.Propose reasonable suggestions.