The Development Strategy Research Of Shenzhen FB Company

Shenzhen FB E-commerce company(hereinafter referred to as "Shenzhen FB company")was established for a very short time,but with the rapid development of cross-border e-commerce industry,it develops from a small start-up group to more than 100 people.In 2018 it reaches a great sales and will have much potential in future.However,in the process of the sharp development of Shenzhen FB company,there are many problems need to be solved.For example,the company's product line is not reasonable,all the bese-seller products are in the same line,and the whole risk a little high;no professional financial and investigates,and it is necessary to invite some professional talents to help the company make reasonable financial plans;the warehouse and production system are not perfect,the carrying capacity is not enough when the sales increasing very high in the sales seasons;the employee training system is not so good which is the big bottleneck of the company's expansion scale;sales and purchasing data management is not scientific,there is no scientific system data used,and only manual operating exist high risk of mistakes,etc.These are all stumbling blocks in the way to expanding.Therefore,at the current stage of the company,to solve the above problems is very important and practical for the company's next development strategy research.Based on the relevant theories of strategic management,this paper analyzes the macro environment of Shenzhen FB Company with PEST theory,analyzes the internal environment and advantages and disadvantages of the company with five-force model analysis and SWOT theory,and provides scientific and theoretical basis and implementation ideas for the company's development strategy.Finally,in response to the problems encountered by Shenzhen FB at this stage,a series of safeguard measures were proposed to broaden the product line,build a scientific and rational product portfolio,increase the financial and legal department staffing,establish a mainland operation branch,and strengthen the company's management system;strengthen and improve the company's human resources management system.Combining theory with practice,Shenzhen FB company needs to solve theproblem of product combination level at the present stage,increase the development of product line,enrich the company's product system,improve the risk resistance coefficient of the company's product line,and secondly solve the company's human resources system and procurement system and the problems in the management system such as the warehouse system,with a scientific and rational management system to provide strong support for the company's future expansion.When the company's product line is various and the management system is scientific and reasonable,the strategic goal of expanding the company's scale in NASDAQ within ten years will be realized as soon as possible.