Research On The Transformation Strategy Of CTS.JZ Bank Under The Background Of Fintech

In recent years,the deep integration of emerging technologies and financial services has promoted the development of FinTech and exerted a huge impact on the traditional financial industry.FinTech is a technology-driven financial innovation.The emergence and application of FinTech have brought new changes to the financial system and provided a new development path for China's financial development and the transformation of commercial Banks.Under the background of the evolution of the cooperation relationship between FinTech enterprises and traditional commercial Banks,this paper focuses on the research on the transformation of commercial Banks.Starting from the perspective of commercial Banks,the author USES case studies and other methods.Firstly,based on the analysis of the current status of FinTech development,the author studies its impact on traditional commercial Banks,including: weakening of financial intermediary function,shaking of traditional business model,remodeling of business environment and squeezing of profit space.Secondly,the paper analyzes the typical transformation strategy taken by commercial Banks in the face of challenges and points out their limitations,draws the general rules of transformation and development strategy of traditional commercial Banks and points out the enlightenment brought to us.Then,taking Bank of CTS.JZ as an example,this paper studies that it relies on the rich resource platform of China tourism group,conforms to the trend of financial supply-side reform,deeply integrates development with FinTech,implement the characteristic transformation strategy of "Internet+banking +tourism",and becomes a model of successful transformation of commercial Banks.Finally,it points out the reference significance brought by the transformation of Bank of CTS.JZ,and provides templates and Suggestions for the transformation direction and strategy of commercial Banks,especially small and medium-sized commercial Banks,and actively explores the innovative transformation of commercial Banks.Through this study,the author concludes that commercial Banks should actively embrace financial technology,achieve mutual benefit and win-win.The rapid development of FinTech is a double-edged sword for the traditional banking industry.Commercial Banks need to grasp the development opportunities given by FinTech,control the pulse of FinTech operation and inject new vitality into the new round of operation and development.Also,The author points out that in the face of the dual competition of industry homogenization and new financial formats,commercial Banks need to expand intermediary service channels,diversify services,and create multi-functional comprehensive service institutions,so as to take the lead in the future financial market competition.