Study On Tourism Development Of Characteristic Towns In Tanmen Town Of Qionghai City

In 2010,the State Council issued a document entitled " Several Opinions of the State Council on Promoting the Construction and Development of Hainan's International Tourism Island",officially opening the prelude to the full establishment of Hainan as an international tourism island.In 2018,the State Council also issued the Guiding Opinions of the CPC Central Committee and the State Council on Supporting Hainan to Deepen Reform and Opening up in an All-Round Way,which clearly states that Hainan should " promote the transformation and upgrading of tourism,accelerate the construction of a tourism industry system based on sightseeing,focusing on leisure and vacation,featuring sports tourism and healthy tourism,and promote the development of all-round tourism" Characteristic small town tourism is an important part of Hainan's characteristic tourism industry system,and is also one of the focuses of Hainan's overall tourism development.Tanmen Town in qionghai city is a small town that is focused on development and construction in the Work Plan for the Construction of 100 Characteristic Industrial Towns in Hainan Province(2015),and is also one of the two national characteristic towns selected by Hainan in the Notice of the Ministry of Housing and Urban-Rural Construction,National Development and Reform Commission and Ministry of Finance on Developing the Cultivation of Characteristic Towns(2016).The success of tourism development in Tanmen Town's characteristic:town is related to the process of Hainan's international tourism island construction to a certain extent,and has important theoretical reference significance for Hainaris characteristic urbanization development path.This paper mainly adopts the research methods of literature research,expert interview,questionnaire survey,mathematical statistics,logical analysis and field investigation,etc.to go deep into the practice of tourism development in Tanmen town's characteristic town,and makes an in-depth analysis of the current situation and advantages of tourism development in Tanmen town's characteristic town.By investigating the consumption characteristics and satisfaction of visiting tourists,it is determined that the tourism development goal of Tanmen Town's characteristic town is to build Tanmen Town into a paradise for marine leisure and holiday tourism,a cradle for experiencing the culture of South China Sea,a base for marine patriotism education and a model for the construction of characteristic tourism town.It also demonstrates that the tourism development of characteristic towns should adhere to the principles of ecological protection,overall planning,prominent characteristics and market orientation.Finally,it is suggested that Tanmen Town's tourism should be developed by constructing its tourism image and popularity,strengthening its tourism facilities construction,regulating its tourism price growth space,improving its tourism management service level,creating its tourism development path,and promoting the integration speed of its tourism industry.