| With the rapid development of social economy,the improvement of social living standards and medical standards,the aging phenomenon is becoming more and more serious,and the fertility policy should keep pace with the times and adapt to the current national conditions.In order to solve the current uneven distribution of the social population structure,alleviate the pressure of the accelerated aging of the social population and a series of practical problems faced by the only-child family,at the Fifth Plenary Session of the Eighteenth Central Committee of the CPC,China put forward the policy of "adhering to the basic national policy of family planning,improving the population development strategy,and implementing the policy of one couple having two children in an all-round way".The comprehensive liberalization of the second child policy will have an important pulling effect on China's economy.As the number of newborn babies increases,it will have a direct impact on nutritional food,safety toys,maternal and child health care and other related industries.If we roughly estimate the average maintenance cost of urban and rural areas before the age of 16 by 200,000 yuan,it is expected that the comprehensive liberalization of the second child policy will bring about a consumption dividend of 120-160 billion yuan per year.Children are the future of a family,carrying the hope of parents.Nowadays,Chinese parents pay more attention to the growth of infants,and the demand for high-quality maternal and infant care services is constantly expanding,with broad market prospects.This business plan " Mom-Help " aims to build a platform for mothers and babies by using the popular micro-communication programs,providing mothers with professional knowledge of infant care,providing mothers with a port to exchange experiences and release emotions based on LBS,and providing online mall business to facilitate the purchase of maternal and infant products.In the process of research,this paper first describes the background and significance of the research,as well as the current situation of the mother-child market and the relevant policies of the country.Then the project is introduced,including the technical characteristics and business value of the product,the composition and organization structure of the team,and the operation mode of the project.In the process of discussion,the strategic positioning and target market of the project are determined by PEST analysis of the industry development and macro environment of the project.At the same time,the content of product strategy,marketing strategy and price strategy that the project plans to adopt in the whole input-output process is determined.At the same time,the project financing plan and investment cash flow are forecasted,and then sensitivity analysis and scenario analysis are carried out.Finally,according to the overall situation of the project,the risk that the project may encounter is analyzed and corresponding countermeasures are put forward to ensure the orderly operation of the whole project in the future.Through environmental analysis,marketing analysis,financial analysis and risk analysis,this thesis comes to the conclusion that " Mom-Help " project is feasible and has practical investment value.The research of this project provides a basis for the smooth implementation of " Mom-Help " project,and also provides a beneficial reference for the implementation of similar projects. |
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