The Influence Of Internet Finance On The Business Of China’s Commercial Banks And Its Countermeasures

Internet finance has been a hot topic in society in recent years.The emergence of Internet finance has promoted the transformation of the traditional financial situation in our country,and has made a leap in improving the efficiency of business management of financial institutions.And in inclusive finance has made great improvements.Many new Internet financial companies,represented by WeChat,Ahpay,JD.com Finance and Baidu,are developing rapidly and are in the forefront of the financial industry in terms of business innovation,attracting a large number of small and medium-sized customers.This makes China’s financial industry set off a new trend again since the reform and opening up.Of course,there are also many problems in the early stage of the development of the Internet financial industry,how many of these problems are more or less.There are few social reactions,but with the further improvement and promotion of the industry,the positive effect of Internet finance on society has exploded in an all-round way,and the public trust in Internet finance is getting higher and higher.According to the statistical data and investigation provided by the China Internet Finance Association,at present,China’s Internet finance has changed from the stage of rapid development to the stage of standardized development.With the development of special risk rectification work,Internet finance has controlled the risk under the action of risk supervision,and the incidence of adverse events in Internet finance has been gradually reduced.With the strengthening of supervision,the industry is moving forward rapidly on the road of development.Although the Internet financial industry accounts for a low proportion of the total financial market,but its business involves a wide range of people.For example,with the rapid development of third-party payment platform,the proportion of domestic cash flow is declining day by day,the Internet insurance business expands rapidly,the innovation is more active,and the business permeability is also increasing.Internet fund sales are growing steadily,business is concentrated in Internet monetary fund sales;Internet consumer finance participants are diversified,mainly small,short-term loan business,rapid development.The "catfish effect" of Internet finance is obvious,and the innovation of Internet finance in concept,technology and mode has been carried out.After deeply affecting the development of traditional financial institutions in China,the traditional model has been increasingly impacted,which urges Chinese traditional financial institutions to constantly change their business model and service mode,and inject new impetus into the reform and development of traditional financial institutions.Based on the connotation of Internet finance,this paper explores the new development status and several modes of Internet finance.And then analyze the current commercial bank assets and liabilities business,intermediate business is affected by the impact of Internet finance.Then using Yu’e Bao,Ali microloan and Alipay as examples,we can grasp the reasons why commercial banks have been hit by the Internet from the details.Secondly,the SWOT analysis of the banking industry,which is the strength and abundant capital of the traditional financial institutions,is carried out under the background of the Internet age,from the advantages,disadvantages,opportunities and prestige of the commercial banks in the development.Threaten to set out and discuss Commercial SilverUnder the background of Internet finance,how to give full play to the advantages and seize the opportunities,and how to deal with the competition and threats from the same industry under the circumstances of grasping the opportunities.Finally,by analyzing and sorting out the characteristics of the whole Internet finance and commercial banks,this paper puts forward that in the era of increasing development and progress of Internet finance,commercial banks should start from payment business and loan business.Starting from the business of deposit finance and big data,we should grasp the characteristics of the times,give full play to their own advantages,and once again let commercial banks become the leaders of the financial industry.