Integrity Public Welfare Advertising "Eating Beans" "For Official" "Fishing" Creation

Integrity,public service ads,spread by way of media to promote integrity,cultural knowledge of advertisement,integrity,the role of the public welfare advertisement to the audience in the form of image communication related clean and honest culture,formed a good atmosphere to promote social integrity,the purpose of public welfare advertisement based on emotion,through the appropriate emotional resonance with the audience of the advertising language of film and television works,to promote the formation of the contemporary social environment plays an important role,in this paper,the our country present stage has carried on the induction and the integrity of public welfare advertisement,in the creation of integrity,public service ads to eat beans an official papers to fishing As the research object,this paper elaborates the creation of graduation works from the aspects of the creation process,theme and sound mode of the public service advertisement of clean government,and explores the influence of the development of the new media era on the contemporary public service advertisement...