Financial Strategy Analysis Of Communication Equipment Manufacturing Company Based On Technological Innovation

With the rapid development of China's economy,China's traditional manufacturing industry gradually to high-tech industry,in the high-tech industry,the most rapid development of communications equipment manufacturing industry,has become one of the country's focus on enterprises.The telecommunications equipment manufacturing industry has formed an oligarchic pattern in the world,and the competition is fierce.The key element in gaining market share in this market is continuous technological innovation.Technological innovation in the communications industry needs a large and sustained capital investment,long investment period,large investment risk,the company's long-term financial strategy implementation support,mainly changed into the company's financing strategy and investment strategy.Through the financing strategy of internal financing and external financing,the company raises funds,strengthens research and development investment,strengthens the investment strategy of technological innovation,and realizes technological innovation.The theory of technological innovation and the theory of competitive advantage agree that the key to sustainable development of enterprises is technological innovation,the essence is to achieve competitive advantage at the technical level,independent research and development of technology is more conducive to obtaining the core position in the market,and promote the long-term sustainable development of enterprises.High-tech enterprises to obtain and maintain their competitive advantage,need the support of financial strategy.In this paper,the communication equipment manufacturing company from the perspective of technological innovation to obtain technology capital,the financial strategy analysis,and Huawei as a case to carry out a detailed study,the communication equipment manufacturing industry with the unique financial strategy in the specific company practice to explore.This paper first introduces the background of macro-economy and industry development,summarizes and discusses the relevant literature at home and abroad,and expounds the concepts related to technological innovation,competition strategy,financial strategy and the content of this paper.Secondly,this paper analyzes the related industry of communication equipment manufacturing industry,including the current situation of the industry development,macro environment,life cycle and the financial strategy of the industry as a whole,and analyzes the investment,financing and income distribution strategies.Then,with Huawei Technology Co.,Ltd.as a case,the basic situation of Huawei,corporate governance,technological innovation achievements,etc.are introduced,and based on Huawei's financial data report and related information in the past 8 years,the application of investment strategy,financing strategy and income distribution strategy with technological innovation as its core is analyzed.The effect of Huawei's financial strategy is analyzed according to the relevant financial indicators.This paper studies the case study found that the communication equipment manufacturing enterprises can realize technological innovation,achieve sustainable competitive advantage and achieve good financial results through financial strategy support.In terms of financing strategy,the rational financing model combining endogenous virtual stock financing,equity financing and creditor's rights financing should be used to reduce the cost of comprehensive capital and maintain the flexibility of financing,so as to improve the financing capacity of the company.In terms of investment strategy,pay attention to independent research and development,with outsourcing to obtain technical capital,expand business and market,maintain the core competitiveness in the market.Therefore,in order to realize the sustainable development of the company,based on the perspective of technological innovation,we need to optimize the financial strategy structure and realize the competitive advantage at the technical level of the market,which is of reference to the strategy of high-tech enterprises.