The Research On The Domestic Users' Experience Of The Cross-Border Electric Business Apps

In recent years,along with the continuous development of China's e-commerce industry and the substantial improvement of cross-border trade,cross-border e-commerce has gradually entered the people's vision and gradually matured.With the development of4 G network and the popularity of mobile internet,various kinds of cross-border e-commerce apps emerge at the historic moment,making more and more consumers choose and rely on cross-border e-commerce apps as an important channel for their own purchase of cross-border goods.This paper takes the user experience as the starting point,and takes five cross-border e-commerce apps,Xiaohongshu,NetEase Koala,Ocean Wharf,Darling Global Goods and Haihu Haitao as the main research objects.After defining the concepts and research dimensions of user experience by other scholars,the author enriches and develops five research dimensions of cross-border e-commerce apps user experience,namely,perceptual experience,performance experience,interactive experience,emotional experience and self-realization.Then,the user's experience is investigated and analyzed by questionnaires and in-depth interviews in order to find out the existing problems and provide optimization suggestions for its healthy development.The paper is divided into five chapters.The first chapter is an overview of cross-border e-commerce apps.This chapter makes an in-depth analysis of such apps' development status,development environment,main functions,marketing strategies and other issues,in order to provide a basis for follow-up research.The second chapter is the user experience of cross-border e-commerce apps.Based on the previous views,this chapter puts forward the concept of user experience and five research dimensions,and analyses the user portraits and needs of this kind of apps.In addition,the user's experience of using this kind of app was investigated by questionnaires,and the user's real feelings in actual use were understood.Chapter 3 is the interview evaluation of cross-border e-commerce app user experience.According to the five research dimensions of user experience,this chapter puts forward 20 sub-indicators,and constructs an in-depth interview evaluation model.Then,according to this model,15 selected users are interviewed in-depth.Finally,the interview results are displayed and analyzed in theform of radar charts.The fourth chapter is the evaluation of user experience of cross-border e-commerce apps.According to the five research dimensions of user experience of cross-border e-commerce apps,the author makes an analysis of user experience evaluation from five aspects: sensory experience,performance experience,interactive experience,emotional experience and self-realization.The fifth chapter is about the problems and optimization suggestions of cross-border e-commerce apps in user experience.According to the results of questionnaires and in-depth interviews,the author analyzed the shortcomings of this kind of apps in user experience from the aspects of commodity types,privacy and recommendation quality,and put forward optimization suggestions.