Research On The Selection Strategy Of Cross-border E-commerce Model For SMEs

In recent years,China's economic environment is not very prosperous.The state began to adjust the strategy of economic development,the whole of China's social economy has entered a critical period of transformation,in this period,the state requires an appropriate slowdown in the pace of economic development,improve the quality of economic development.With the slow recovery of the U.S.economy,the continued downturn in the European economy,China's small and medium-sized trade enterprises have been hampered and affected.In order to find a way out,many small and medium enterprises began to cross-border e-commerce as a life-saving straw,the use of cross-border e-commerce to carry out international trade.The advantages of cross-border e-commerce is self-evident,in the cross-border electronic business platform,small and medium-sized enterprises and large enterprises can obtain opportunities for fair competition,is conducive to small and medium enterprises to further develop the international market and get more market share.However,in the process of choice of small and medium enterprises cross-border electricity supplier model,there are many companies have encountered some problems and puzzles,many SMEs are difficult to effectively choose the cross-border electricity supplier platform model.Therefore,this paper tries to solve the problems and difficulties encountered by the small and medium enterprises in the choice of cross-border e-commerce model through the combination of qualitative analysis and quantitative analysis.In this paper,combined with the research results of experts and scholars at home and abroad,to explore the development of SMEs at home and abroad as well as the development of cross-border e-commerce,and then for the relevant concepts and theories of in-depth analysis.Then based on the present status of the cross-border electricity supplier of small and medium-sized enterprises in China's development as a starting point,to understand the current cross-border electricity supplier of small and medium-sized enterprises in China are in the process of the development of the problem,the use of empirical analysis to further explore the impact of the various elements of cross-border electricity supplier model of China's small and medium-sized enterprises,the combination of these factors,proposed the small and medium-sized enterprise selection the strategy of cross-border electricity supplier model.