Research On The Impact Of Big Data Capabilities And External Knowledge Search On Business Model Innovation

In the context of big data,the boundaries between enterprises have gradually disappeared.The development of business model innovation relies more on interaction with external organizations.External knowledge search has become a frontier topic in the field of innovation.In the era of big data,many uses have emerged.External knowledge search implements commercial practice of business model innovation.However,academic research focuses on the relationship between external knowledge search and innovation performance,and less focuses on business model innovation.At the same time,big data can promote the formation of a knowledge network between enterprises,and can provide a powerful tool for the exchange of knowledge between enterprises,but at the same time,the vast amount of data also poses obstacles for enterprises to carry out external knowledge search.If enterprises want to seize the opportunity of big data to enhance competitiveness,they must upgrade their big data capabilities and clarify the value of big data capabilities for business model innovation in big data environments.Based on the above background,the article follows the logical framework of“condition → behavior → result”,and explores the influence of big data ability and external knowledge search on the innovation of business model based on the relevant literature,and puts forward relevant hypotheses.Using SPSS and AMOS software to analyze and process 249 questionnaire data of 249 companies,through the structural equation and Bootstrap mediation effect test to empirically test the hypothesis,the following conclusions are drawn:(1)In the process of enterprise business model innovation,Big data capabilities can play a significant positive impact;(2)external knowledge search can play a significant positive impact in the process of enterprise business model innovation;(3)Big data capabilities can be played a significant positive impact in the process of external knowledge search;(4)Between the relationship between big data capabilities and business model innovation,external knowledge search can play a part of the intermediary effect.The article verifies the positive impact of big data capabilities and externalknowledge search on business model innovation,and between external data search and enterprise business model innovation,external knowledge search can play a part of mediating role,to reveal the internal mechanism of business model innovation under the big data situation provides some thoughts,and provides some suggestions for how to make better use of the big data environment to achieve business model innovation.