Research On Relationship Marketing Strategy Of C Company

With the development of the domestic satellite industry,as the most mature commercial satellite service industry in commercialization,a large number of private enterprises have entered,and some private enterprises that have entered earlier have been listed,and the scale and performance are gradually surpassing the state-owned satellite enterprises.In the field of satellite communication terminal equipment sales,private enterprises have fully utilized the rapid development trend of the industry,actively expanded capital investment,broke through a number of research and development bottlenecks in the field of equipment system integration and software services,and gradually expanded based on their price and latecomer advantages.In the business field,the sales agent field has gradually expanded from a single agent brand to a product agent in the whole business field at home and abroad.As a state-owned enterprise with years of experience in satellite communications equipment sales,C Company maintains its market share and performance in the new market environment without being eroded by competitors.How to better maintain contact with existing customers is the focus of research..In the 21st century,the development of marketing theory has made new breakthroughs and interpretations.How to build a relationship marketing strategy suitable for enterprise development under the new competitive environment?How to establish,develop and improve the relationship with various stakeholders of the enterprise Marketing?These have become important marketing issues and key points for business development.Relationship marketing is to regard marketing activities as an interactive process,that is,the interaction between enterprises and customers,suppliers,distributors,competitors,internal employees,government agencies and other public,the core of which is to establish with these public Long-term satisfactory relationships and developments to maintain long-term"win-win"relationships and maintain good priorities among all parties.The customers of C Company are mainly large customer groups represented by government agencies,military,large state-owned enterprises,scientific research institutes,etc.The marketing method of Company C is mainly to establish long-term close cooperation and provide long-term sales.service.Compared with traditional marketing theory,relationship marketing puts the value of old customers in a more important position,and establishes a stable cooperative relationship between enterprises and customers to improve customer loyalty.From the perspective of relationship marketing,marketing activities are an interaction process between enterprises and customers,suppliers,distributors,competitors,internal employees,government agencies and other public entities.The core of this is to establish The long-term and stable relationship between relevant market players has been developed to maintain a long-term“win-win”relationship between the six market players and to maintain good priorities.Based on the analysis of the relationship between C company and customers,suppliers,competitors,internal employees,distributors and other influencers,this paper uses the systematic analysis method of theory and practice to find out the problems and combines with C company.The internal and external environment and its own advantages and disadvantages analyze the reasons for the controllability of the problem,in order to find a reasonable solution to the existing problems,and to develop a specific relationship marketing strategy.