Research On Business Model Innovation Of FY Company Based On Value Network

China's traditional enterprises are not only facing the problem of insufficient market demand for traditional products and services,but also facing fierce competition in the same industry.Thus,the space for the survival and development of traditional enterprises is squeezed,so traditional enterprises need to carry out fundamental reform,and business model innovation has become the key to change the fate of enterprises.Previous studies have found that creating value is the fundamental purpose of business model innovation,and creating value is completed in a certain network environment.This paper studies the whole process of business model evaluation and innovation of traditional enterprises from the perspective of value network,which is of great significance to traditional enterprises facing resource and environmental constraints and expecting to achieve economic growth.Through the analysis of FY company's business model,this paper finds that the business model analysis framework based on value network can more comprehensively describe the enterprise's business model,which is more conducive to business model innovation.This paper innovates FY company's business model from the perspective of value network to generate value increment.Through targeted innovation on the existing problems in FY company's business model,FY company can establish a business model that is suitable for it and obtain higher value.Through the innovation of FY's business model,the company can improve its competitiveness and better cope with market and industry changes.This paper USES hierarchical analysis and fuzzy comprehensive evaluation method of combining the FY company's business model for the evaluation,on evaluating the FY company's business model in value pursuit,customer interface,market infrastructure problems of configuration and management pattern and so on,from the Angle of value network questions on innovation,so as to realize the FY company business model innovation,to create a more perfect business model.