| Rural tourism is a synthesis with the hard-core of multi-dimensional goals and multi-stakeholders,the efficiency of which contains plenty aspects of politics,economics,socioculture and ecology.In the development process of rural tourism,either stakeholder's entrance or exit can cause all stakeholders' benefit loss,or even give rise to the obstruction for the integral development of rural tourism system.Therefore,rural tourism operation should be based on the integration of all stakeholder's relation and the balance of multidimensional goals,and aims at providing the local community more superior service under the guidance of rural tourism so as to promote the sustainable development of rural tourism.Xiaozhaung Village,as the core part of national AAAAA scenic spot “Tu Nationality Hometown Park of Huzhu”,has been chosen as the study case.Some vital theories like Symbiosis Theory,Theory of Sustainable Development and Stakeholder Theory have been referred as research basis.Questionnaire survey and indepth interview have been combined to obtain the essential first-hand research data and statistics,then the harmonious development indicator system of the core stakeholders in the tourism of Xiaozhuang Village.Based on these,the aggregative model EWM-Fuzzy and Grey Correlation Model have been applied to carry out the evaluation research on the urgency degree of interest appeal and harmonious development state of interest relationship,as well as the analysis of the overall harmonious development relation of the core stakeholders.By means of empirical analysis,the following cnclusions can be made:(1)Generally,all core stakeholders' interest appeal in tourism development of Xiaozhuang Village have been largely satisfied.(1)The overall satisfaction degree of the interest appeal among G-R,T-R and E-E belongs to the level of “very satified”;(2)The satisfaction degree of the interest appeal among the left 13 relevant stakeholders belongs to the level of “satified”.(2)There exists the obvious difference in the urgency degree of interest appeal and the state of harmonious development among the core stakeholders in tourism development of Xiaozhuang Village.(1)The urgency degree of interest appeal among “G ? E-R-T-G” and “T ?G-E-R-T” mainly intervenes blue,yellow and orange emergency intervals,the harmonious development state of which mainly belongs to the superior,medium and mild development states;(2)The urgency degree of interest appeal among “E ?G-R-T-E” mainly intervenes yellow and orange emergency intervals,the harmonious development state of which mainly belongs to the medium and mild development states;(3)The urgency degree of interest appeal among “R ? G-E-T-R” mainly intervenes four emergency intervals,the harmonious development state of which mainly belongs to the maladjusted state of development.(3)There exists the obvious difference in the overall harmonious development among the core stakeholders in tourism development of Xiaozhuang Village,which reflects that the great difference of incidence is existed in the overall interest relation.(1)Based on the local govenment,the influence of G-R is the hugest,and then are G-E and G-G,while that of G-T is the least;(2)Based on the tourism enterprises,the influence of E-R is the hugest,and then are E-E and E-G,while that of E-T is the least;(3)Based on the community residents,the influence of R-G is the hugest,and then are R-E and R-R,while that of R-T is the least;(4)Based on the tourists,the influence of T-R is the hugest,and then are T-E and T-T,while that of T-G is the least.Finally,based on the principles like protection priority,win-win cooperation,information transparency,participation and decision-making,balanced interests and sustainable development,the corresponding interest coordination mechanism has been established to harmonize and optimize the interest relationship among the core stakeholders in tourism development of Xiaozhuang Village as well as to promote the sustainable development of tourism in Xiaozhuang Village. |
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