Study On The Development Path Of Rural Tourism In HQ Village Based Onstakeholder Perspective

As a product of the combination of “green ecological economy” and “experience economy”,rural tourism is based on the natural landscape and traditional culture of the countryside,and has distinctive features of the era of green development,ecological environmental protection and sustainable coordination.In the process of optimizing and adjusting the industrial composition in rural areas,realizing the overcoming poverty and achieving prosperity in rural areas,and promoting rural revitalization strategy,it has an important and special significance.This study selected the rural tourist attraction of HQ village in Gansu province as a case study,based on stakeholder theory,sustainable development theory,community participation theory,tourism demand and supply theory and other related theories.A comprehensive study on the development of rural tourism in HQ village is conducted by means of literature research,questionnaires,semi-structured interviews,and qualitative and quantitative analysis.The study conducts a comprehensive analysis of local community residents,scenic tourists,government departments,tourism enterprises,tourism investors,and tourism scenic area management departments based on the perspective of stakeholders.This paper systematically combs the difficulties and outstanding problems in the development of rural tourism in HQ village in the ecological,economic,social and cultural dimensions,and then explores the effective path for the sustainable development of rural tourism in HQ village.This study is helpful to enrich and supplement the theoretical and practical research of rural tourism.The first chapter of the paper is the introduction,the main content of which is the background and significance of the study,the overview of related research at home and abroad,the research methods,the research ideas,and the relevant theories used.The second chapter combs the tourism development stage and socio-economic and cultural ecological benefits of rural tourist attractions in HQ village.The third chapter makes a systematic analysis of scenic spots in HQ village based on stakeholder analysis.Based on the perspective of tourist satisfaction,this paper constructs the evaluation index of tourist satisfaction from four dimensions: tourist landscape and architecture,tourism products and services,village environment and infrastructure,tourism culture and tourist atmosphere.Based on the perspective of community residents’ perception,the evaluation index is constructed from three dimensions: economic impact perception,social and cultural impact perception,and ecological environment impact perception.Based on the perspectives of government departments,tourism enterprises,tourism investors,tourism scenic area management departments and other stakeholders,this paper analyzes the problems and difficulties in the development of scenic spots.Based on the stakeholder analysis of the scenic spot,the fourth chapter systematically combs out the current development of the scenic spots facing difficulties and existing outstanding problems.The fifth chapter combines the realistic difficulties and outstanding problems of rural tourism development in HQ village,and puts forward the path of optimizing and upgrading scenic spots and sustainable development.The study is helpful to promote the transformation and upgrading of rural tourist attractions in HQ village and further improve the level of governance,so as to provide a useful reference for the sustainable development of this scenic spots and other similar rural tourist attractions in China.