Related To The Interests Of Rural Tourism Development In Zhoushan Structure And Coordination Strategy

Involving a wide range, strong relevance is one of themajor features of the tourism industry, the tourism industryoften involves operating in the development process of theorganizations or groups of different goals and interestsconflict with each other, soinevitably the interests ofstakeholders in a lot of time, and the benefit conflictisdynamic and changes the. Therefore, the interests of greatimportance to tourismstakeholders, methods and ways toexplore the conflict between the interests ofstakeholders inthe tourism development, the goal of balancing interestsrealization ofharmonious tourism stakeholders respectively,is crucial to the sustainable development of tourismdestination.Zhoushan is China’s first islands known city and seaisland tourism resort. In2011,Zhoushan become not only acomprehensive reform of the Zhejiang MarineTourismProvince Experimental Zone, has been identified asone of the first batch of nationaltourism comprehensivereform pilot city. This year, Zhoushan cross seabridge,Hangzhou Bay Bridge as the Zhoushan brought the self driving tourists Everfount;Mount Putuo, Shengsi islands,Zhujiajian, Taohua Island, CO writing "model Chinesegoodair" eco tourism, characteristics of Zhoushan rural tourism isan important component of Zhoushan tourism industry.Application of stakeholder theory kernel in the tourismindustry is a new understanding of the purpose and nature ofthe tourism industry, according to this logic, the author ofZhoushan rural tourism to re explained, according to its owncharacteristics and the stakeholder theory, the stakeholdersare defined and classified, and then based on theanalysis ofthe conflict of interest, the Zhoushan rural tourism and itsmainstakeholders, on the causes of conflict of interest, putsforward the way to coordinate the conflict and specificmethods, to provide effective reference for thefuturedevelopment of rural tourism in Zhoushan.