Study On Selection Of Third Party Cross-border E-commerce Platform Of Taian Jinfeihong Company

As a new model of e-commerce,cross-border electricity business is an important engine for innovation and development of small and medium enterprises.The state attaches great importance to cross-border e-commerce work,and continuously strengthens the support of SMEs in cross-border e-commerce,which drives more and more small and medium enterprises to join the cross-border e-commerce.However,due to the constraints of capital,technology and personnel conditions,the cost of small and medium-sized enterprises to build electricity business platform is very high,so the vast majority of SMEs choose to use third-party cross-border electricity business platform for foreign trade.In reality,many companies in the choice of third-party cross-border electricity business platform often feel confused,and do not know how to choose their own platforms.This paper analyzes the current situation of Tai'an Jinfeihong Manufacturing Company's cross-border electricity business,hackles the problems existing in the cross-border electricity business of the company,analyzes the causes of the problem.and clarifies the problem of solving the third-party cross-border electricity business platform selection Necessity and urgency;relevant theories based on Evaluation and selection of cross border e-commerce platform,literature statistics method was adopted and combines with expert opinions,this paper constructs the evaluation index system of the third party cross-border e-commerce platform,5 first level indexes and 19 two level indexes are included.Through the issuance of expert questionnaire,the weight of each index was determined by analytic hierarchy process;according to the actual situation of Jinfeihong Manufacturing Company,4 platform selection of Alibaba,Netsun,Dunhuang network and global textile network as objects,through the questionnaire,combined with the previous research evaluation index and weight,the fuzzy comprehensive evaluation method is used to make a comprehensive evaluation of the 4 platforms,and the evaluation results were analyzed.In the end,the Implementation scheme and Safeguards were put forwards.