Evaluation And Empirical Analysis Of The Innovation Capability Of Cross-border Export E-commerce Enterprises

In the current under the background of economic globalization,adhere to the innovation development way,forms the enterprise continuous innovation system with distinctive Chinese characteristics,proposed cross-border export electric business enterprise innovation ability evaluation,in order to improve the innovation ability of cross-border export electric business enterprise,complete cross-border export electric business enterprise innovation ability in our country in the new period the objectives and tasks of ascension.This article through to the domestic and foreign about the cross-border e-commerce,enterprise innovation ability and the evaluation of current situation analysis,found that the enterprise innovation ability in cross-border electricity has a crucial role in the enterprise development,based on the basis of the existing enterprise innovation ability evaluation,combined with the characteristics of cross-border export electrical business and enterprise field,from the innovation input,innovation implementation,reality,management system four aspects affect the elements of enterprise innovation ability,to refine the rule of the big four layer analysis and research,To establish financial investment,human investment,research and development capabilities,production capacity,market marketing ability,product revenue,management innovation,system innovation,the eight evaluation index,using the analytic hierarchy process and fuzzy comprehensive evaluation method,adopts the method of combination of qualitative and quantitative analysis,also build cross-border export electric business enterprise innovation ability evaluation model,and applied to the strength of an enterprise evaluation of the enterprise innovation ability,the export of cross-border electricity enterprise innovation ability evaluation and analysis.