A Study On The Impact Of L'Oreal's(China)Environmental Responsibility On Enterprise Performance

In China,many cosmetics enterprises are facing an environment in which the government's environmental policies are increasing and enforcement is strengthened,while competition within the industry is gradually fierce,and consumers'demand for environmental protection of products is increasing.They hope to gain competitive advantage by improving the performance of environmental responsibility,so as to improve the performance of enterprises.However,at present,China's cosmetics enterprises rarely have strong environmental protection strength and are actively fulfilling environmental protection responsibilities,while foreign enterprises entering the domestic market are on the contrary.Whether corporate environmental responsibility can be improved depends on many factors.As an active driving force,corporate green culture can enhance the internal common environmental awareness through Executives'inheritance,standardize and stimulate environmental protection production behavior,promote green production activities,complete the establishment of green environment and the organization of green activities,so as to improve the performance of corporate environmental responsibility more effectively.Therefore,corporate green culture is closely related to the improvement of environmental responsibility.Based on sustainable development theory,organizational identity theory,corporate reputation theory and social exchange theory,this paper combs the relevant literature and comments on it.Due to the increasing fulfillment of environmental responsibility and the role of green culture in environmental protection,enterprises must pay attention to the internal green culture,and the matching degree of corporate culture and personal values affects the performance of enterprises.Culture improves the matching degree of the two through inheritance to improve environmental performance.Next,this paper elaborates the specific path of enterprises'inheritance of green culture affecting the fulfillment of environmental responsibility.From the spiritual level,institutional level,behavioral level and material level,it respectively analyses the path of inheriting green culture to improve the fulfillment of environmental responsibility.This paper attempts to use L'Oreal(China)to take the initiative to fulfill environmental responsibility as an example.It is found that green culture is the fundamental reason for enterprises to actively fulfill their environmental responsibility,and through inheriting different levels of green culture,using the principle of social exchange to promote the formation of a good match between corporate green culture and employee values to achieve the implementation of corporate environmental protection behavior.Finally,the achievement of L'Oreal's environmental protection responsibility is evaluated comprehensively from two aspects:the achievement of L'Oreal's environmental protection goal and the popularity in the market,the growth rate of sales,the market share and the change of cost.The contribution of L'Oreal's green culture in China to the improvement of enterprise's environmental protection and market effect is obtained.It is hoped that this study can provide some inspiration for Chinese cosmetics enterprises to fulfill their environmental responsibility.