Research On The Development And Operation Model Of The Cultural Tourism Project Of Beijing Gubei Water Town Tourism Co.,Ltd.

The integration of cultural industry and tourism industry is the current trend of the times and an important way to adjust the structure of the national economy,transfer methods and industrial upgrading.Accelerating the development of cultural tourism industry is an important part of optimizing the structure of tourism industry.Culture is a core part of the tourism value system.It must rely on the cohesiveness and attractiveness of culture to attract tourists and enhance traditional tourism.The integration of the two not only greatly expanded their respective development space,but also enhanced the cultural value of tourism and promoted the development of cultural tourism.The integration of the two has also produced a fusion of power,promoted the formation of more influential and explosive new cultural tourism products,and further promoted the spread of cultural tourism brands.As far as cities are concerned,the development of cultural tourism projects is of great significance for improving urban experience,improving urban functions,building urban brands,and strengthening the driving force of business.For enterprises,the cultural tourism project,as a new development busine ss area,has a large market space and less competitive pressure.Under the objective conditions of the policy of blessing and the strategic transformation of enterprises,the enterprise groups with real estate enterprises as the mainstream have tried the w ater and tourism projects.As a new business area,the complexity of the industry and the complexity of the project and the lag of the research are a big challenge for the enterprise and the operation of the project.The development and operation complexit y is far more than the general project development.In the pre-project planning level,such as development ideas,city selection,resource integration,project type selection,medium-term development and construction,such as project site selection,post-operation management,such as localization,asset operation mode,etc.,combination of pre-intermediate and medium-term trading The establishment of thinking is particularly important.However,some enterprises have incomplete interpretation of the development and operation of the cultural tourism project,and consider not systematically.Only consider the development of the project from a certain aspect or a certain aspect,and the difference in resource endowment between different regions is large,and the model can be copied but needs to be differentiated.The above factors have led to the mismanagement of many cultural and tourism projects across the country.This paper sorts out the characteristics and location of different project types,and establishes a screening model for the types of cultural tourism projects in different cities to determine the project type.At the same time,summarizing different site selection theories and the development rules of the metropolitan area,and providing decision-making basis for enterprises to enter the city.At the same time,taking Gubei Water Town as an example,from the site selection,management content,operation mode,product development,investment management and other multi-dimensional collection project types,site selection,screening and other research,analyze the reasons for its success and summarize the enterprise The meaning of management.