Study On Tourists' Gaze

Nowadays sightseeing is not the only purpose for tourists anymore.However,visual sense is still an important perception of tourism experience and affected by tourists' own knowledge.Tourists' sharing behavior also affects each other.At the same time,sharing behavior is diversifying from oral sharing to network sharing,specific platforms sharing.All above visual information such as text and photography is the main way of presentation.Based on the theory of tourists's gaze,this paper took Gubei Water Town of Miyun,Beijing,as a case and analysed the object and elements of tourists' gaze,gathering informations through field investigation or the Internet and using the methods of literature analysis,field investigation,network text analysis and photo analysis.This study tried to explore the external factors and internal motivation of tourists' gaze through tourists' characteristics,pre-gaze,on-site-gaze,re-gaze,sharing behavior and influence on network platform.Study showed that tourists' gaze at Gubei Water Town can be divided into seven categories:unique signs,representative signs,extending thematic signs,situational signs,co-creation signs,self-signs and critical signs,which are collected on the basis of tourists' initiative.Co-creation signs and self-signs related to the characteristics of tourists in scenic spots,are uncertain,but can be guided by encouraging tourists to share.Unique signs such as Simatai Great Wall,extending thematic signs such as water town,buildings,ancient Chinese style are the main objects of tourists' gaze.What's more,tourists pay less attention to critical symbols for the overall satisfaction of the scenic area is high.Tourism gaze also reflects the mirror imitation behavior of tourists and the influence of collective cognition on individual gaze of tourists.Unlike Foucault's social discipline,these factors are less binding and visitors are more free to choose whether or not to gaze on.From the perspective of semiology,pre-gaze and on-site-gaze is based on the collection of signs,and re-gaze and sharing behavior shows the differences of the interpretation items of the signs.The network provides a platform for tourists to reproduce the signs of scenic spots,and also affects the gaze of tourists before the trip.In this case,Gubei Water Town adopts a unified operation management model,which can highlight the research content.At the same time,combining field research and network text analysis to study tourists'gaze is a major innovation of this paper.The discussion of visual sense,collective and romantic gaze in tourism gaze is also of certain reference value for future research.