Research On Comprehensive Evaluation Of Guiyang Bank's Competitiveness

In recent years,regional commercial banks have been striving to find a path suitable for their own development in the increasingly fierce financial market through continuous self-change and adjustment of innovative technologies and services.This has not only promoted local economic development,but also eased the financing difficulties of small and medium-sized enterprises.It promoted the development of the private economy,and also supported the construction of “agriculture,rural areas and farmers”,safeguarded economic and social stability,and contributed tremendous power to China's economic system reform.With the continuous influx of new banking institutions into the financial market,narrowing interest margins and intensifying competition in the banking industry,regional commercial Banks can only survive in the competition by finding the right market positioning,giving full play to their advantages and improving their competitiveness.Therefore,it is extremely important for regional commercial banks to improve their comprehensive competitiveness and achieve sustainable stability by reasonably selecting the evaluation model of commercial banks' competitiveness evaluation indicators.This paper selects the sample data of 15 domestic listed commercial banks and rural commercial banks from 2016 to 2018,and uses the factor analysis method to test the comprehensive competitiveness level of Guiyang Bank.However,compared with large state-owned banks and joint-stock banks,it is found that from 2016 to 2017,Guiyang Bank has obvious advantages in terms of profitability,development capability and risk control capability,and is inferior to state-owned banks in terms of market size and brand influence.Joint-stock commercial bank.According to the operation status of Guiyang Bank,this paper proposes countermeasures to improve its competitiveness: improve the asset and liability management system,improve the risk control ability;strengthen the marketing system construction,optimize business processes;strengthen brand building,enhance brand value;establish innovation awareness,Promote financial innovation.