Research On The Evaluation And Promotion Countermeasure Of SH Bank's Inter-bank Competitiveness

Urban Commercial Bank is an important component of China's banking industry,in the rapid development at the same time,but also faced with many problems.SH Bank as a member of the city commercial banks,how to enter the new normal under the background of China's economic development,dare to compete,maintain their own market position,and constantly enhance competitiveness,in the fierce banking industry to the next level,the long-term development of SH Bank is of significance.This paper explores the theoretical thought of enterprise competitiveness and expounds the theoretical content of the competitiveness of commercial banks in special enterprises.SWOT analysis method is used to analyze the competitiveness level of SH bank.By studying the theories of institutions and scholars at home and abroad,and drawing on its research methods,combined with the development characteristics of domestic commercial banks,this paper establishes an index system to show the competitiveness level of commercial banks.Through the comparative analysis of the index system,the main factors affecting the competitiveness level of SH Bank are revealed.In the construction of the index system,29 representative commercial banks were selected as samples for comparative analysis,20 indexes were selected as quantitative variables,empirical analysis was carried out by factor analysis method,and five public factors affecting the competitiveness level of commercial banks were calculated,and 29 banks ' scores on each factor and comprehensive score rankings The analysis shows the most important factors affecting the competitiveness level of SH bank.Combined with the results of SWOT analysis and empirical analysis,the general conclusion of the influencing factors of SH Bank's competitiveness level is obtained,and the countermeasures and suggestions for SH bank to improve its competitiveness level are put forward.Countermeasures and suggestions include three major aspects:first,clear market positioning,service entities,based on small and medium-sized enterprises,join the local economy,do a good job in the public bank,second,financial innovation and product business transformation and development,the combination of science and technology and finance,the transformation of retail business,pay attention to the development of rural finance;steady growth,implementation of talent strategy,comprehensive risk management,strengthen corporate culture.