Study On The Strategy Of Japanese Enterprise In China

With the deepening of economic globalization,the medical device industry has ushered in great development and has shown a fierce competition.In the face of domestic and foreign competitors,multinational corporations must select and formulate corporate development strategies that meet their own development needs,so as to stand out in the market competition and gain a competitive advantage.This paper selects Canon Medical System(China)Co.,Ltd.as the research object,and takes the relevant concepts and theories of the strategic strategy of the company's strategic management as the main research basis,and conducts research by combining literature research,] case analysis,theoretical analysis and practice.For the analysis of Canon Medical Systems(China)Co.,Ltd.itself,from the perspective of internal environment,the company's internal strengths and weaknesses were analyzed.Secondly,from the perspective of the company's external environment,PEST analysis and five-force model analysis tools have made in-depth analysis of its external macro environment and current industry development trends;in addition,there are several competitors facing enterprises.The basic situation,advantages and disadvantages of domestic and foreign companies were analyzed.At the same time,based on the advantages and disadvantages of Canon Medical Systems(China)Co.,Ltd.,the competitors conducted in-depth benchmarking analysis.Finally,under the premise of the SWOT analysis tool,this paper analyzes the company's appropriate competitive strategy and the opportunities and threats it faces,and its advantages and disadvantages.On this basis,it analyzes and summarizes each of Canon Medical Systems Co.,Ltd.By analyzing detailed competition strategies,we should use our own advantages on the basis of the company and achieve long-term development.Finally,based on the above research and analysis,we have formed Canon Medical Systems(China)Co.,Ltd.on the choice of differentiation strategy and Conclusions of specific strategies for relevant strategies.