Research On The Choice Of Terminal Distribution Mode Under The Vision Of New Retail

In the new retail context,user consumption scenarios,consumption patterns and consumer demands become more diverse.With the change of business flows,information and capital flows,terminal distribution,which is an important part of new retail,is required to upgrade to meet users' needs of diverse and deep-seated logistics.Meanwhile,the increase of consumer satisfaction will increase the probability of re-consumption.With the gradual popularization of online shopping and new retail,any kind of consumer demand brings a large number of orders for logistics distribution.Faced with huge market demand,new retail platforms and terminal distribution service providers need to upgrade the integrated terminal distribution mode into a customer-driven mode.This paper takes the choice of the terminal distribution mode as the research object.At present,the distribution mode of the terminal distribution service provider is single,and adding a new distribution mode will increase the distribution cost.Therefore,this paper introduces the terminal logistics distribution from the perspective of economic effect and cooperation and mutual benefit.The alliance model realizes the complementary advantages of enterprises within the alliance and serves the diverse needs of consumers.At the same time,the new retail platform can take this opportunity to effectively integrate the user demand end with the logistics supply end;based on forerunner's study,this paper has created five types of distribution modes: comprehensive,time-based,cost-based,personalized and reliable.And the five models have the same indicator system,Furthermore,through the questionnaire on the weight distribution index system of logistics distribution mode.The analysis summarizes five different weight vectors from five different types and perspectives.In this paper,the case data and the multi-level fuzzy comprehensive evaluation method are used to calculate the scores of the two terminal distribution enterprises under the five distribution modes.Through horizontal and vertical comparison,this paper analyzed and determined the competitive distribution modes of the two companies which users can choose from the new retail platform.