Research On The Standard System Of Holistic Tourism

In the background of diversified tourist demand and increasingly contradictory between supply and demand,the holistic tourism is a new concept and a new model that emphasizes regional coordinated development.It would promote the transformation of tourism and the development of tourism.However,the research on construction method in tourism destinations is relatively lacking.How to create a holistic tourism destination with outstanding characteristics becomes a real problem.In this paper through the literature survey,questionnaire survey,case analysis and other research methods,analyzing the perceived value factors of tourists in tourism destinations.Baizhang Town is taken as the research object and the tourist perceived value is taken as the starting point.This paper uses the reliability analysis,correlation analysis,factor analysis,one-way analysis of variance and linear regression analysis to quantify the sample.Combined with the IPA analysis method,it get the advantages and disadvantages of Baihang Town in Yuhang during the construction of holistic tourism.In summary,it get four conclusions:1)The perceived value factors of tourist include 7 dimensions(ecological environment,tourism resources,village appearance,infrastructure,local elements,core scenic,tourism services),and 35 perceptions factors;2)Tourist social characteristics(age,education,income level,occup--ation,peers and stay time)have positive effects on the evaluation of tourist perceived value;3)The evaluation of tourist perceived value is association with tourist satisfaction,tourist expectations,Tourist revisit,the willingness to recommend and tourist loyalty;4)Based on the IPA method,the impact factors of tourist perceived value in Baihang Town of Yuhang are evaluated.Combining the perception model of tourist in tourism destinations,the development path of tourism construction is proposed.It is hoped that the results of this paper can prove the construction of Yuhang Baizhang Town's holistic tourism,and provide reference for the construction of this type of holistic tourism.