Empirical Study On The Impact Of Regional Cultural Background Of Senior Managers On Enterprise Intellectual Capital Investment

Now,our country is in the knowledge economy era,money is no longer the only measure of wealth,technology,knowledge is gradually becoming a kind of "capital",the knowledge capital as the core strategic resource,and it is the enterprise technology innovation and value growth driving force,The intellectual capital investment behavior is the enterprise strategic resources investment behavior,which may provide the powerful safeguard for the enterprise innovation development.Therefore,in the transition from "resource dependence" to "innovation-driven",it is of great significance to study the influencing factors of enterprises' knowledge capital investment behavior.Knowledge capital investment behavior of listed companies in China is different,As the "big steward" of listed companies,senior executives have an important influence on the investment decision of enterprises.In order to explore the root cause of the differentiation of the investment behavior of knowledge capital of enterprises,this paper traces the influence of senior executives' regional cultural background on the investment of knowledge capital of enterprises.Firstly,the regional cultural circle of senior executives is defined as business culture and official-based culture,and the knowledge capital is defined as r&d capital,human capital and social capital,and relevant literature is sorted out.Then theoretically demonstrates how the cultural influence the enterprise knowledge capital investment behavior,By comparing the behavioral preferences of individuals from different cultures,the cross-studies of behavioral economics and psychology found that regional culture would influence the investment decision-making behavior of enterprises by influencing individual values(risk attitude,thinking mode,and cognitive concept,etc.).Therefore,this paper adds the intermediary variable of value,tries to establish the influence chain of regional culture-value-knowledge capital investment behavior,and deeply explores the internal causes.Based on the above corollaries,this paper further studies the relationship between official-based culture,commercial culture and enterprise knowledge capital investment on the basis of advanced theory and cultural dimension theory.The data of the listed companies in the official culture and commercial culture regions of China where the senior executives are born and where they are born are collected manually for analysis.The research finds that,firstly,under the influence of the officer-based culture,the amount of enterprise intellectual capital investment is small.Second,under the influence of executive business culture,the amount of enterprise intellectual capital investment is large.Thirdly,values have partial mediating effect,which is embodied in the internal motivation,In terms of risk attitude,it shows the masking effect.After the ownership nature of enterprises is distinguished,the risk attitude shows the intermediary effect in state-owned enterprises and the masking effect in non-state-owned enterprises.Fourth,the positive effect of executives' regional culture on enterprises' intellectual capital investment is found in non-state-owned enterprises,non-politically related enterprises and enterprises with developed marketization process,indicating that in the above condition group,executives' regional culture has a significant promoting effect on enterprises' intellectual capital investment.Fifth,the positive effect of executives' regional culture on enterprises' knowledge capital investment only exists in enterprises without overseas background and enterprises without financial experience,which indicates that executives' overseas background and financial experience will impact their own regional culture,thus excluding the alternative explanation of overseas background and financial experience.Based on the research conclusion,this paper believes that entrepreneurs should pay attention to the impact of executives' cultural background and values on the investment of corporate knowledge capital,and recognize the strengths and weaknesses brought by executives from different cultural backgrounds.Secondly,pay attention to cultural strategy matching,select executives suitable for the current enterprise environment according to local conditions,and strengthen the investment of knowledge capital.Finally,improve the market environment,standardize laws and regulations,promote and protect enterprise innovation from the formal system.