Research On Financial Strategy Optimization Of Tsingtao Brewery Company Limited

In recent years,the rapid development of network information technology and virtual economy has greatly impacted the development of the real economy.As a production and sales industry across the two or three industry,beer industry wants to gain opportunities for development in the new economic context.It is necessary to adjust and optimize the financial strategy actively.In addition,the foreign beer brand in the Chinese market also has a great impact on the beer market in China,so the domestic beer enterprises should adjust their strategy in time so as to meet the unprecedented challenges.Therefore,based on the theory of enterprise life cycle,it is of great practical significance and theoretical value to study the optimization of Tsingtao Brewery's financial strategy.First of all,according to the current situation of Tsingtao Brewery production and operation and industry,the life cycle stage of Tsingtao Brewery is identified accurately,and the existing financial strategy is combined to systematically analyze the problems which are not compatible with the overall strategy of the enterprise and the development stage of the life cycle.Then,using PEST analysis,"five forces" model.SWOT analysis and other methods to make a comprehensive and systematic analysis of the internal and external environment of Tsingtao Brewery,and then put forward the improvement and optimization principles and ideas of its financial strategy.Thirdly,from the three aspects of financing strategy,investment strategy and dividend distribution strategy,the improvement and optimization methods of Tsingtao Brewery's financial strategy are expounded in detail.Finally,according to the optimized strategy of the beer,the basic idea of its financial strategy implementation is put forward,the concrete ways and methods of its financial strategy implementation are discussed.and the guarantee measures to ensure the effective implementation of its financial strategy are also discussed.The main conclusions of this paper are:the first is the different development stage of the enterprise,its operating emphasis and business risk are different,so there should be different financial strategies to adapt to it,so the enterprise should optimize the financial strategy according to the life cycle stage.Two,the financial strategy is the organic system of different strategies.Therefore,the enterprise financial strategy is the organic system oi different strategies,so the enterprise financial strategy is the organic system of different strategies.The improvement and optimization of the enterprise financial strategy should be carried out from three aspects:the financing strategy,the investment strategy and the profit distribution strategy,and the three is that the optimization of the enterprise financial strategy is only a middle link of the operation of the enterprise.Only the guarantee of the effective implementation of the financial strategy is the key to the final success of the enterprise.Therefore,the financial war of the enterprise should be guaranteed.It can be effectively integrated with other strategies.