| In recent years,with the continuous improvement of leisure food consumption,the development space of the leisure food industry has been expanding,and a number of leisure food enterprises with outstanding performance such as Bestore,Three Squirrels,Wei-Long have emerged.However,under the double blow of the COVID-19 epidemic and the intensification of industry competition,the financial performance of these leisure food companies has declined to varying degrees.In order to meet current challenges and achieve long-term sustainable development,it is necessary for enterprises to optimize and adjust their financial strategies in a timely manner based on the theory of enterprise life cycle according to changes in the environment.As one of the earliest leisure food companies in China,Company Y’s performance has been outstanding since its listing in 2017,and it has been praised as "China’s first leisure independent manufacturing stock",and also suffered a heavy blow in stock prices and profits in 2021.This paper selects Company Y as the research object,combines the enterprise life cycle theory,and adopts the methods of literature analysis and case analysis to study the implementation of its financial strategy based on the research results of domestic and foreign scholars,uses the PEST model and Porter’s five forces model to analyze the macro environment and industry environment of Company Y’s financial strategy,and uses the cash flow combination method and sales revenue trend method to determine its growth stage.On this basis,based on the financial data of Company Y from2017 to 2021,the current situation and existing problems of the financial strategy are analyzed from four aspects: financing,investment,capital operation and dividend distribution.The study finds that the financial strategy of Company Y is basically in line with the state of the growth period,but there are also problems such as unreasonable financing structure,single investment method,investment layout to be improved,too fast speed,poor operating capacity,and excessive cash dividend distribution.According to the existing problems,the financial strategy matrix is established,and then the optimization path is proposed according to the results of the financial strategy matrix analysis,and specific optimization measures are given. |
