Research On Financial Strategy Of Beijing Gehua Cable Company

For enterprise managers,in order to ensure that enterprises are in a competitive position in the industry and achieve stable development,in addition to formulating future development strategies in combination with the existing state of the enterprise,it is also necessary to start from the financial level and select a financial strategy that matches the development strategy.In the implementation of corporate strategy,financial strategy has an important position and is an important guarantee for enterprises to achieve their overall strategic goals.How to use the existing financial resources of the enterprise to formulate the financial strategy needed to meet the development of the enterprise has become the focus of the enterprise at this stage.With the in-depth reform and development of China's TV industry,it has gradually changed from a traditional public enterprise to a state of both industrial and public utilities.Some of the radio and television businesses that previously met the needs of the planned economy have begun to use the modern enterprise system and become more independent.A modern enterprise that is self-financing.With the continuous development and innovation of social technology,Gehua Cable Company wants to occupy a place,it is necessary to establish a sound internal management system as soon as possible,and lead the enterprise to further develop through change.After investigating the status quo of Gehua Cable,it was found that in addition to the problems of government support policies and insufficient support,it also encountered the problem of poor business conditions caused by peer competition and its own backwardness.The development of an enterprise is inseparable from the layout of the corporate strategy,and it is inseparable from the overall planning of the financial strategy.Therefore,exploring the financial strategy of Gehua Cable has become a topic that needs urgent research.The paper uses case analysis method,taking Beijing Gehua Cable TV Network Co.,Ltd.as the research object,combined with the current operation status and internal and external environment analysis of Gehua Cable,using ratio analysis method,comparative analysis method and factor analysis method to obtain solvency,Operational Capability,Profitability,and Development Capability Analyze the financial status of Gehua Cable,and build a financial strategy matrix based on the corresponding theoretical basis to analyze the problems and related reasons of Gehua Cable's financial strategy.After researching the existing financial strategy of Gehua Cable,it is pointed out that the current financial strategy of the enterprise is to maintain the existing investment scale and income level,fine-tune the existing asset rate and capital structure level,and follow the existing dividend policy.In addition,after understanding the market environment in which Gehua Cable is located,the paper proposes financial strategy optimization from three aspects:financing,investment,and income distribution,including adjusting capital structure,improving financial budget control system,designing fund control system,and selecting The fund management model,the establishment of a scientific cost accounting system,maintaining the continuity and stability of the dividend policy,and regulating the distribution of dividends.Through the systematic research on Gehua Cable's financial strategy,the goal of Gehua Cable's financial strategy optimization is realizedSome problems in Gehua Cable Company map the development of China's cable TV industry.This study provides a reference for the development and implementation of financial strategies by similar companies in the future.