Research On The Innovativeness Of Marketing Strategy Of Orange Geometry Homestay(Suzhou)

With the rapid development of the shared economy,the homestay industry has developed rapidly in recent years.In the homestay market,more and more individuals and companies have to invest in residential investment.From the very beginning,homestay are the rural farm form.And now,it has been developed a variety of forms.The development of homestay not only meets people's needs of diversification and in-depth travel,but also provides a good income channel for residential employees.And it lets many social idle houses get better use.Based on the standpoint of Suzhou orange geometric homestay,this essay conducts a research by virtue of foreign and domestic research,literature research and practical operation experience from four aspects:the first part aims at the relevant literature arrangement for the homestay,including the relevant analysis on concepts,as well as the domestic and foreign development and trend of the homestay;The second part lays emphasis on the basic research of Suzhou Homestay Market,including Suzhou tourism market situation,the basic situation of homestay and the marketing status of Suzhou homestay;The third part introduces the current situation and marketing status of Suzhou orange geometric homestay.The last part takes Suzhou Orange geometry as the research object,sorting out the related marketing situation of Suzhou Orange geometric homestay,including location strategy,online and offline promotion,apart from the basic marketing situation,putting forward the construction of a variety of derivative business,which aims at providing more innovative suggestions relevant to marketing,so as to bring inspiration for the development of domestic homestayIt is found from the research above that the marketing of the homestay is of uniqueness,of which the marketing operation process of orange geometric homestay has experienced adjustments for many times,summarizing a variety of innovative suggestions,in the scope of urban homestay,it can be employed for a number of homestay operators for reference,to play a significant role in the prosperity of the homestay industry.