Research On Shared Bicycle Usage Behavior Based On UTAUT2 Theory

The sharing economy has gradually changed our lifestyles by quickly integrating into our lives.By sharing idle resources,the sharing economy has achieved multi-interest and multi-win.It can not only reduce waste,save resources,but also improve efficiency and increase welfare.It's obviously in line with the objective requirements of Chinese social progress.Economic reforms and economic transformation have been hot topics in recent years.From a global perspective,the basic mode of transformation of all walks of life relies on science and technology to transform traditional industries,and sharing bicycles is no exception.When the traditional bicycle rental market was in the doldrums,the bicycle rental market took the “Internet Plus” high-speed train and completed a new transformation.This not only satisfies people's demand for travel,but also reconfigures resources to achieve the goal of economic transformation.The purpose of this paper is to explore the factors affecting the willingness of shared bicycle users to use.According to the characteristics of the bicycle and UTAUT2 and VAM,this model includes expected performance,hard work expectations,community impact,convenience conditions,perceived benefits,Factors such as perceived risk and individual innovation.This study conducted an online questionnaire survey,collected a total of 286 valid sample data,mainly using SPSS21.0 for descriptive statistical analysis and reliability and validity test;using AMOS21.0 software for structural equation model fitting,to verify the theoretical model presented in this study.Through empirical research,it is found that expected performance,community impact and perceived preferences have a significant positive impact on the willingness of shared bicycle users.Perceived risk has a significant negative impact on the willingness of shared bicycle users,while hard work expectation and individual innovation has no significant effect on it.Finally,based on the research results and the actual situation of the shared bicycle industry,suggestions are made from increasing user convenience conditions,enhancing user perception preferences,optimizing the external environment,reducing the perceived risk of users,and maintaining the future development trend of the shared bicycle industry.Research limitations and future research prospects.