Analysis Of Tourism Commodity Marketing Strategy Based On Network Concern In Xinjiang

Rich tourism commodities are the good foundation for the development of Xinjiang's tourism commodities.Therefore,it is of great practical significance to attach importance to the marketing strategies of Xinjiang's tourism commodities and increase the sales revenue of Xinjiang's tourism commodities for promoting the development of Xinjiang's tourism industry.At present,there are many articles on the development of tourism commodities in academic circles,and the content is very rich.However,there are few documents on the research of tourism commodities from the perspective of network attention,especially on the marketing strategy of tourism commodities from the perspective of network attention.Therefore,on the basis of the research of scholars,this paper is a positive attempt to analyze the marketing strategy of tourism commodities in Xinjiang from the perspective of network attention.On the basis of combing domestic and foreign literature on tourism commodities and network attention,this paper reorganizes the distribution and types of tourism commodities in Xinjiang.According to the relevant theories of tourism commodities and marketing,based on Baidu Index and with the help of Excel software,this paper uses induction and deduction method,qualitative and quantitative method,system analysis method and other research methods to study the network attention of tourism commodities in Xinjiang.The characteristics are analyzed to explore the marketing strategies of tourism commodities in Xinjiang.The main conclusions of this paper are as follows:On the one hand,the characteristics of network attention of Xinjiang tourism commodities are analyzed from macro or micro perspectives.Firstly,the overall attention of netizen to Xinjiang tourism commodities is on the rise,especially mobile terminals,which is positively related to the number of domestic tourists and the overall trend of domestic tourism consumption in Xinjiang.Secondly,netizen are very sensitive to Xinjiang's fruits and delicacies.Thirdly,the economically developed cities,provinces and regions are the main areas concerned with tourism commodities inXinjiang,and the attention of Xinjiang people to tourism commodities in their hometown occupies a larger proportion.Fourthly,people aged 30-39 are the main groups concerned,followed by people aged 20-29 and 40-49.Fifthly,the attention of netizen to Xinjiang's fresh and dried fruits,special food,health-keeping tea,jade and national musical instruments is stable.Sixth,there is a low peak season for dried and fresh fruits,and there is no obvious peak and trough period for other types of tourist commodities.Seventh,the attention of netizens to Xinjiang's local brands(Ottoman raw eyebrow pen,Xintian wine,Ipal Khan Lavender essential oil)is showing.Downtrend.On the other hand,according to the marketing theory and other related theories,based on Baidu index,the characteristics of network attention of Xinjiang tourism commodities are obtained,and the product strategy,marketing channel strategy,joint promotion strategy,creating convenient marketing strategy,relationship marketing strategy,experience marketing strategy and marketing strategy of Xinjiang tourism commodities are analyzed pertinently.