A Business Diagnosis Report Of AB Company

Since the beginning of the 21 st century,due to the rapid changes in the economic environment,the complexity of business operations has become more and more challenging,and because of which more and more problems emerge.These situations often overwhelm the enterprisers and operators who run small and medium-sized business.In fact,the vitality of the company is also very fragile,not only to meet the challenges of the internal and external environment of the enterprise,but also to deal with the malicious competition of competitors.The author believes that regardless of the size of the company and the market value,each company should make a comprehensive and overall diagnosis.In-depth analysis of the challenges,bottlenecks and related factors that hinder the development of the company in the course of business,and then prepare proper solution accordingly.The paper analyses in detail the operation status of a German automation manufacturing company in the Chinese market,and the phenomenon of slowed down development in the entire industrial control industry.In the meanwhile,the management team and marketing strategies of the company cannot keep up with the rapid development of business and scale with heavily iterative of advanced technology.The company is a German-funded and family-owned enterprise.However,it does not use localization management technique to address the actual situation of Chinese enterprise,and the culture inconsistency leads to uncompetitive mechanisms of salary system,promotion methods and so on.This paper has carefully designed a set of scientific and objective interviews forms via 20 times in-depth interviews with the company's senior management,staff discussion methods,and make full use of diagnostic tools such as PEST analysis model,Michael Porter's Five Forces Model,EFE/IFE Internal and external matrix analysis and SWOT analysis,it sums up a comprehensive collection of the current management situation of the company.And we diagnose the problems by reviewing the data collection,we analyze the mainproblems the company is facing,and finally we make a diagnosis suggestion based on factors from the development strategy,marketing strategy,human resource management and so on.