E-Commerce Logistics Development Strategy Research In Shenzhen Area

Began with the arrival of information age, e-commerce industry rapid development, through the network shopping, has gradually become a common way of shopping in our life. Through the information flow, logistics, cash flow and logistics, e-commerce transactions in order to be complete. With the advent of the era of information, as well as the attention and support for e-commerce logistics in Shenzhen area, the rapid development of electronic business logistics in Shenzhen area, Shenzhen area has been heavily promoted by the development of other industries. Has the advantages such as geographic location convenient transportation in Shenzhen area, therefore, Shenzhen area has become the key regions in the development of e-commerce logistics industry, the electronic commerce logistics enterprises have been set up the warehouse distribution hub, meeting the demand for the development of e-commerce logistics industry in Shenzhen area. Shenzhen area obtained the rapid development of electronic business logistics, but there are some problems in the development process, these problems hindered the development of e-commerce logistics industry in Shenzhen area, at present, only put forward some countermeasures and suggestions to promote the e-commerce logistics in Shenzhen area, to make the electronic commerce in Shenzhen area logistics industry faster and better development.Based on Shenzhen area as the research object, the electronic commerce, logistics, e-commerce logistics related theory, on the basis of the analysis of the status quo of e-commerce logistics development in Shenzhen area, through the SWOT analysis method and analytic hierarchy process(AHP) to Shenzhen area electronic commerce logistics development are analyzed, and corresponding countermeasure and the suggestion, finally through the summary, proposed the follow-up research prospects. In this article, we will start a research from the following chapters.The first chapter, introduction. In this chapter mainly elaborated the thesis selected topic background, research purpose, research significance, and research contents, research methods and innovations of this article.The second chapter, through literature review, sorting, summed up the domestic and foreign research related to e-commerce logistics, and then elaborated on logistics, e-commerce, e-commerce, logistics and other related theory provides the theory basis for the thesis.The third chapter, the SWOT analysis of the development of electronic business logistics in Shenzhen area. Firstly summarizes the current our country electronic commerce and the overall situation of e-commerce logistics development in Shenzhen area, and then to Shenzhen area of electronic business logistics strengths, weaknesses, opportunities, threats, elaborates the four aspects, and provide the basis for building hierarchy model below.The fourth chapter, e-commerce logistics development strategy model analysis in Shenzhen area. In front, on the basis of detail, in order to make up for the shortcomings of the method of SWOT, this thesis constructs the e-commerce logistics development strategy model in Shenzhen area, and then using the AHP analytic hierarchy process (AHP) to the model for data analysis.The fifth chapter, this thesis puts forward the countermeasures to promote the development of e-commerce logistics in Shenzhen area and the suggestion. According to our country electronic commerce development present situation, and the situation of the development of e-commerce logistics in Shenzhen area, puts forward the countermeasures and suggestions to promote the e-commerce logistics in the region.The sixth chapter, summary and outlook. E-commerce logistics development strategy in Shenzhen area are summarized, pointed out in the process of research, and the future research direction.