M E-commerce Company's Self-management Logistics Optimization Research

With the rapid development of social economy and the gradual improvement of science and technology,people have a deeper understanding of the Internet.Based on this context,e-commerce has become an important part of the national economy,is the new momentum of the development of market economy,to a certain extent,to promote the effective integration of industries,promote the national economy to intelligence and high-end upgrading.However,there are some bottlenecks in the logistics development of e-commerce companies.For example,there are great differences in logistics management between coastal areas and inland areas,the improvement of hardware and software and cost control can not be effectively considered.Result in the application of automatic code sweeping technology,handheld electronic equipment and GPS tracking in inland logistics industry lags behind,especially under the background of the rapid development of e-commerce,the logistics personnel are severely overdrawn,the treatment gap among logistics companies is large,and the attitude and efficiency of logistics services are also quite different.For e-commerce companies,By designing a scientific logistics distribution system,choosing a logistics distribution mode reasonably,building a management system,in the short term,though,it will affect the corporate cash flow,but in-depth exploration of profit points,reasonable cost control,formulation of a reasonable development strategy,will significantly enhance their core competitiveness,In the long run it means a lot.Based on the field investigation of H Logistics Park in S City,which is the author's work unit,and taking M E-Commerce Company as a case study enterprise,through the investigation of its logistics mode selection process,combined with the development of domestic and foreign E-Commerce Company's logistics distribution mode,this paper uses SWOT analysis method to analyze the current situation of M E-Commerce Company's self-operated logistics distribution.Through research and judgment,this paper comprehensively analyzed the problems existing in the self-run logistics business of the enterprise,and then put forward corresponding optimization suggestions.These optimization measures help M company to reduce distribution costs,improve service quality and enhance comprehensive competitiveness to a certain extent.At the same time,I hope the conclusions of this paper can provide reference for other e-commerce enterprises adopting self-supporting logistics mode.