The Opportunity Judgment,Ability Cultivation,Strategy Implementation Of Monopolistic Competition

In more than forty years of development of market economy in China,the deciding power of market in the allocation of resources has become the universal principles advocated by academics and business managers.With the rapid economic growth over many years,it is unavoidable that the market participants will face homogenous competition in products and services,and the transformation of the national economy.The 18 th CPC National Congress put forward two 100-year goals,requiring the national economy to transform from a high-speed development to a high-quality development,and maintain balanced development and green development.The transition from planning and monopoly to competitive market is inevitable,and it has great practical significance.Enterprises shall follow the development trend of the macro market,focus on the characteristics of market competition in the industries,strive to find relative competitive advantages,obtain a relatively monopolistic market position,enhance their ability to maintain their market positions based on value chain management requirements,and plan and implement sustainable business development strategies.It is the basic trend of operation and development of enterprises in the new era and also an inevitable choice for the enterprises to adapt to the balanced development of the national economy since the 18 th CPC National Congress.This paper analyzes the opportunities,abilities and strategies of enterprises in terms of value chain service.It makes preliminary study and analysis in five aspects,firstly,the inevitability of market transition from monopoly to competition,secondly,how to find,determine and analyze market opportunities with relative monopolistic advantages in perfectly competitive market,thirdly,exploring methods and measures of enhancing the competitive strength of enterprises in terms of value chain services and total factor productivity,fourthly,how to plan and implement strategies,secure opportunities,ability and ensure implementation of strategies,in order to realize preset goal of securing relatively monopolistic position,and finally,demonstration of securing of opportunities,ability and strategies in an orderly manner,and realization of relatively monopolistic advantages by analyzing NJHQ in the transition from pure monopoly to perfectly competition,business strategy for enterprises to maintain relative competitive advantage.Through the analysis of five aspects,this paper guided by Xi Jinping's China Socialist ideology in the new era,the enterprises shall grasp the historical opportunities and follow the law of industrial development: production and manufacturing moving to the place of lowest cost,research,development,design,sales and service moving to the place rich in factors of production.Through monopolistic competition,the modern service extends to the front end and back end of the industrial chain,the industrial cluster is embedded into the global value chain,which will enable the Chinese economy to survive the global competition strategically.As a professional manager with nearly 30 years experience in market economic activities,I have experienced the development of the socialist market economy since the reform and opening up.Because I have been long engaged in the development of asset-light business,quite familiar with the establishment of operation system which can seize market opportunities,cultivate abilities and plan strategies in market competition.So,this paper chooses monopolistic competition as an environment,analyses value chain service,studies the paths to keep partial monopolistic competition advantages in perfectly competition environment based on market opportunities and improvement of abilities of enterprises,and summarizes some general and regular operation ideas.It consolidates the micro-foundation of the development of the national economy and the high-quality allocation of social resources.