Research On Performance Evaluation And Promotion Of M Chain Supermarket Distribution Center

Since the 1990 s,with the rapid development of supermarket chains,industry competition has intensified,and more and more enterprises have clearly recognized that distribution centers play an increasingly important role in the chain supermarket supply chain.The establishment of an efficient logistics distribution system has become an important means to improve customer satisfaction and the core competitiveness of supermarket chains.As a link between production and sales,the distribution center is responsible for the professional management of chain supermarket logistics and distribution,and it has a healthy development in supermarket chains.An irreplaceable role.How to scientifically construct the performance evaluation system of chain supermarket distribution center for the operation status of chain supermarket distribution center? How to objectively evaluate the performance level of chain supermarket distribution centers? How to effectively improve the business performance and management efficiency of the chain supermarket distribution center? These are all issues that need to be further explored in the development of chain supermarket distribution centers.However,in the rapid development of chain supermarkets,the solution to the above problems,neither theoretical research nor practical exploration,has formed an industry consensus.Therefore,research on the above problems has important practical significance for the optimization of chain supermarket distribution system and the healthy development of chain supermarkets.According to the performance status of M chain supermarket distribution center,the paper analyzes the influencing factors of M chain supermarket distribution center performance,and based on the principle of index system construction,from cost,layout facilities,warehousing activities,circulation processing,distribution activities and information construction.In this respect,the performance evaluation index system of M chain supermarket distribution center is constructed,and the applicability analysis of the constructed evaluation index system is carried out.According to the index system,the multi-level fuzzy comprehensive evaluation method is used to evaluate the performance of M chain supermarket distribution center.Combined with the evaluation results,the paper reduces the storage cost,rationally plans the space layout,improves the warehouse inventory level,improves the circulation processing capability,and optimizes the use of transportation equipment.Improve the level of information management and other aspects to propose improvements in the performance of M chain supermarket distribution center to effectively improve the performance level of M chain supermarket distribution center.The research results and research ideas of the thesis have certain reference significance and reference value for the performance evaluation and performance improvement of the distribution center of the relevant supermarket chain enterprises.