Research On Operating Capital Management Of RS Real Estate Company Based On Channel Management

It runs through the whole business process of the enterprise and is very important to maintain the daily operation of the enterprise.In the process of enterprise development,only by scientific and effective management of working capital,can the company maintain the effective turnover of funds and avoid the phenomenon of capital chain break in time.With stable and sufficient working capital is a guarantee for a company to achieve stable and long-term operation.At the same time,the utilization rate and occupancy rate of working capital also affect the profit results of the company's year-round operation,which is related to the company's profitability.In daily operation,enterprises should always pay attention to the management of working capital and make rational and effective planning and management of working capital,which will directly affect the control degree of financial risk.Therefore,it is particularly important to study the working capital management of an enterprise.With the slowdown of China's economic growth and the promulgation of a series of government control policies,the real estate industry is under great inventory pressure,facing the dual pressure of capital turnover and government macro-control,and some real estate companies are facing the crisis of capital chain rupture.Compared with other industries,the real estate industry needs a large amount of land resources reserve and a long turnaround period of development and construction projects invested.Therefore,in order to ensure the normal operation of real estate enterprises,a good capital chain is needed.Now the urgent problem to be solved is how to ensure the capital operation ability of real estate enterprises,and how to reduce the risk of capital chain rupture.For real estate companies,it is more complex than other industries,and has the characteristics of long cycle and capital intensive.At the same time,with the expansion of business scale,the reform of the company's strategic layout,the original working capital management model can no longer meet the needs of the company's working capital management.This paper chooses the channel management model mainly for the following reasons: First,the original.Operating capital management has certain limitations,ignoring the links and management of various processes,focusing only on the comparison and analysis of financial data of a single project,the conclusions are one-sided,which cannot improve the management level of the company's operating capital,and is likely to face a financial crisis.Secondly,to maintain the relationship between the various channels involved in the company,once the relationship between channel members is tense or even broken,it will cause the rupture of the whole company's capital chain,leading to financial risks such as financial crisis.Therefore,it is necessary to introduce the idea of channel management and maintain the relationship between channels based on the theory of channel structure and channel behavior.Therefore,it is necessary to introduce the idea of channel management,reclassify working capital from the perspective of channel,and find the risk of working capital fundamentally,so as to strangle the risk of working capital caused by debt growth and capital flow tension in the cradle.This paper uses the channel management idea to study the working capital of RS company.Firstly,the current situation of working capital management at home and abroad and related theories and methods are elaborated.On the basis of analyzing the current situation of working capital management of RS Company,the necessity of combining working capital management with channel management is put forward.Secondly,on the basis of channel management,the working capital is reclassified.Through the combination of RS company's business and working capital management,the company's financial statements are analyzed,the company's internal information is collected,and the data are analyzed and compared in detail.The current situation of working capital management in various channels is studied,and the problems in different channels are found.Finally,the production of RS company is pointed out.The reason for this is that RS company has put forward some suggestions to improve the management level of working capital.