Research On Competitiveness Of Nanjing Shen Tong Express Company Based On Factor Analysis

With the popularization of electronic information,Internet technology and the rapid development of social economy,the express delivery industry,as an important part of the logistics industry,has sprung up.Express industry is considered to be a potential sunrise industry,which is closely related to people’s life and is given more and more concern and attention.In the process of market competition,private express companies in China are faced with many disadvantages,such as low barriers for private express companies to enter,nonstandard laws related to the industry,narrow coverage,the lack of professional management personnel and the shortage of companies’ capitals etc..STO is a typical domestic private express enterprise.It has some disadvantages and shortcomings.For example,there is a certain gap of operation and management gap between foreign express delivery companies and STO;the competitive advantage of price is small;the employees’ service attitude is average;the goods are damaged in transit.These shortcomings have seriously hindered the development of STO.So the study of STO and to put forward the optimization scheme are imperative.This paper will first introduce the domestic and foreign scholars’ related researches on express companies’ competitiveness,and will systematically expound the competitiveness of express company,related research methods and factor analysis and other theoretical basis.I will establish the evaluation index system of express company competitiveness,based on the principle of science and practicality,and conduct factor analysis,using statistical analysis software SPSS19.0 on the relevant data indicators of the ten courier companies of Nanjing area,calculating the scores of all aspects and total scores of the ten courier companies in Nanjing area.I will also analyze the competitiveness of the various courier companies respectively,and point out the weaknesses of Nanjing STO.Finally,I will put forward the corresponding countermeasures and suggestions for Nanjing STO’s weakness,based on empirical results.