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Automotive Competitiveness Analysis And Evaluation

Posted on:2012-11-01Degree:MasterType:Thesis
Country:ChinaCandidate:C P YangFull Text:PDF
GTID:2189330338994822Subject:Business management
Abstract/Summary:PDF Full Text Request
Automotive industry is a high input, high output, high-tech, high relevance and development of cluster industries. The development of auto companies has far-reaching impact on our country economy development. Since China's accession to WTO, China's auto companies face the challenge of multinational auto companies. Therefore the establishment of evaluation index system of auto enterprise system, scientific analysis and evaluate the competitiveness of China's auto companies, and understand their own position, strengths and weakness, and then make a competitiveness strategy to enhance their competitiveness , which of great significance to improve their enterprise competitive and access to the sustainable competitive advantage.The paper summarizes the research of domestic and foreign scholars, based on these research, the theoretical knowledge of enterprises competitiveness will be mastered ,and given the specific meaning of the competitiveness of enterprises, then summarized the two major research schools of resources and capabilities and the recent academic study on the competitiveness of enterprises ,carried out the three main elements of competitiveness of enterprises: Corporate capacity, resources and environment, and on this basis, the science, and operable automobile enterprise competitiveness evaluation index system was established. Then use factor analysis method to analysis China's FAW, Shanghai Automotive, JMC, JAC listed seventeen car companies a comprehensive evaluation of enterprise competitiveness, Come to the four affect factors of the car competitiveness: profitability factor, operating growth factors, scale factor and the safe operation of the factor. Further with SWOT analysis methods to specific analysis FAW cars'competitive position in auto industry and the enterprise competitiveness advantages and disadvantages.Then put out the appropriate strategy to enhance its enterprise competitiveness. Finally, the paper analyzes the competitiveness of the overall vehicle development status, and gives the strategy to enhance the competitiveness of China's automotive companies.
Keywords/Search Tags:enterprise competitiveness, auto-enterprise competitiveness, enterprise competitiveness evaluation index system, factor analysis, SWOT analysis
PDF Full Text Request
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