Research On The Development Strategy Of Supply Chain Financing Business Of MS Bank Harbin Branch

With the advent of the Internet era,supply chain financing ushered in an important development opportunity,through the use of Internet technology,can provide a complete set of bank financing solutions for core enterprises and their upstream and downstream enterprises.The Harbin branch of MS Bank has some shortcomings in the supply and financing business due to its late establishment in the local area.How to formulate the development strategy of supply chain financing business of MS Harbin Branch has become the most important task in the transformation of MS Harbin Branch.Based on the current situation of supply chain financing business of Harbin Branch of MS Bank,this paper summarizes the main problems existing in the development of supply chain financing business of Harbin Branch of MS Bank,including the lack of cooperation with core enterprises of supply chain,the low efficiency of supply chain financing business and the risk of operation process.Through the detailed analysis of the external,industrial and internal causes of the problems existing in the supply chain financing business of Harbin Branch of MS Bank,this paper lays a foundation for formulating the development strategy of the supply chain financing business of Harbin Branch of MS Bank.Based on the above problems and reasons,this paper attempts to study the development strategy of supply chain financing business of Harbin Branch of MS Bank.It mainly elaborates on the marketing of core manufacturers,the improvement of the corresponding independent institutions,the innovation and development of advanced models and processes,and provides reference for the development strategy of supply chain financing business of Harbin Branch of MS Bank.Finally,in view of the implementation of the development strategy of supply chain financing business of MS Bank Harbin Branch,this paper puts forward five safeguard measures: target customers of core enterprises,organization construction,talents,science and technology,resources and so on.It is hoped that these specific safeguard measures can make the supply chain financing business of MS Bank Harbin Branch develop better.Although this study is aimed at the development strategy of supply chainfinancing business of MS Bank Harbin Branch,it has certain reference value and significance for national financial institutions in the aspects of financing mode innovation,process innovation and Internet technology application.